our history

Home of the brands Duotone, Fanatic, ION, SQLab and WOO

Boards & More Group, founded in 2000, consolidates the brands Fanatic, Duotone, ION, SQLab and WOO some of which have been active as individual brands for more than 40 years.

The company designs and delivers products in the sports areas of stand up paddleboarding and mountain biking and is the world’s leading company in the fields of kiteboarding, windsurfing and wing & foiling.

short facts 2024

319

staff members

118

mio. € turnover

105

countries delivered

2.000

retailers

our steps

DTW-Duotone-DukeSLS-Victor-Maui-2024-JohnCarter-DY4_D3_2449

the beginnings

From 1976 to 1981, the individual companies Mistral, F2 and FANATIC were founded. In 2000, Boards & More Group was formed through the merger of these companies, and the following year the Kiteboarding business unit was launched.

start of ION Water

The ION Water business unit was founded in 2004 to serve the neoprene market in water sports. Subsequently, from 2007 to 2011, direct cooperation with retailers in Central Europe and Australia was intensified.

ION explores the bike market

In 2013, the business unit ION Bike was founded to distribute bike wear, MTB shoes and protection. In 2016, Boards & More INC was founded as a subsidiary to serve the US market.

DTK-Duotone-Apparel-Venezuela-2025-TobyBromwich-3765

launch of Duotone

Boards & More Group decides to distribute kiteboarding products under the new brand DUOTONE from 2018, which is now 100% owned by Boards & More Group. In addition, the office in Brazil was opened to serve the South American market.

DTF-Duotone-SlickConceptBlue-DownwinderAir-KlaasVoget-2024-TobyBromwich-2-5

the launch of a new water sport - Wing & Foiling

In 2019, the new water sport wingfoiling is hitting like a bomb. Boards & More Group is at the forefront with the FANATIC and DUOTONE brands and is doing valuable pioneering work. This results in market leadership, which contributes significantly to the value of the Boards & More Group.

aquisition of the brand SQlab

In 2021, the brand SQlab was acquired, which is the market leader for ergonomics in cycling. The goal is to realise several larger projects that have been in the works for a long time in order to further anchor Boards & More Group in the bicycle market.

The employees of Boards & More Group see themselves as one team, that respects nature and all players in our sports. Loyalty towards colleagues, partners and the company is very important to us. The success of our company is based on the fact that we truly love and live the sport and our work, because we are not only colleagues, but allies and friends.

We are a great place to work;

We are great people to work with.