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we are pioneers and passionates

Home of the brands Duotone, Fanatic, ION and SQLAB

Boards & More GmbH, founded in 2000, consolidates the brands Fanatic, Duotone, ION and SQlab, some of which have been active as individual brands for more than 40 years.

The company designs and delivers products in the sports areas of stand up paddleboarding and mountain biking and is the world’s leading company in the fields of kiteboarding, windsurfing and wingfoiling.

Short Facts 2023

250

Staff Members

130

Mio. € Turnover

95

Countries delivered

2.000

Retailers

OUR STEPS

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The Beginnings

From 1976 to 1981, the individual companies Mistral, F2 and Fanatic were founded. In 2000, Boards & More was formed through the merger of these companies, and the following year the Kiteboarding business unit was launched.
From 1976 to 1981, the individual companies Mistral, F2 and Fanatic were founded. In 2000, Boards & More was formed through the merger of these companies, and the following year the Kiteboarding business unit was launched.
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START OF ION WATER

The ION Water business unit was founded in 2004 to serve the neoprene market in water sports. Subsequently, from 2007 to 2011, direct cooperation with retailers in Central Europe and Australia was intensified.
The ION Water business unit was founded in 2004 to serve the neoprene market in water sports. Subsequently, from 2007 to 2011, direct cooperation with retailers in Central Europe and Australia was intensified.
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ION EXPLORES THE BIKE MARKET

In 2013, the business unit ION Bike was founded to distribute bike wear, MTB shoes and protection. In 2016, Boards & More INC was founded as a subsidiary to serve the US market.
In 2013, the business unit ION Bike was founded to distribute bike wear, MTB shoes and protection. In 2016, Boards & More INC was founded as a subsidiary to serve the US market.
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Launch of DUOTONE

Boards & More decides to distribute kiteboarding products under the new Duotone brand from 2018, which is now 100% owned by Boards & More. In addition, the office in Brazil was opened to serve the South American market.
Boards & More decides to distribute kiteboarding products under the new Duotone brand from 2018, which is now 100% owned by Boards & More. In addition, the office in Brazil was opened to serve the South American market.
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The rise of a new Watersport - Wingfoil

In 2019, the new water sport wingfoiling is hitting like a bomb. Boards & More is at the forefront with the Fanatic and Duotone brands and is doing valuable pioneering work. This results in market leadership, which contributes significantly to the value of the Boards & More company.
In 2019, the new water sport wingfoiling is hitting like a bomb. Boards & More is at the forefront with the Fanatic and Duotone brands and is doing valuable pioneering work. This results in market leadership, which contributes significantly to the value of the Boards & More company.
SQLab

Acquisition of the brand SQ-Lab

In 2021, the brand SQ-Lab was acquired, which is the market leader for ergonomics in cycling. The goal is to realise several larger projects that have been in the works for a long time in order to further anchor Boards & More in the bicycle market.
In 2021, the brand SQ-Lab was acquired, which is the market leader for ergonomics in cycling. The goal is to realise several larger projects that have been in the works for a long time in order to further anchor Boards & More in the bicycle market.
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